Good music = high box office?
Having a high quality music can widen the topic promotion, bring more publicity conversion rate, but cannot directly linked to the box office.
Movie is an integral part of the art form, the external impressing promotion can only increase the probability of success. If the film itself is hot enough, the music will become supporter. However, if the movie content has bad reputation, people tend to lose interest to go to the cinema, even the song is nice. It is a kind of “halo effect” in psychology. If it is a wonderful movie, we will involuntary has a high evaluation for the film in every detail of the film. On the contrary, if you see a bad movie, your only pleasure is to blame the film, not to notice whether film soundtrack is good or not.
In addition, people increasingly demand on film music. According to Kevin Weaver, Atlantic Records’ president of TV & Film, high-profile soundtracks and soundtrack singles are back in vogue because companion albums are finally meeting modern consumer demands. “The public got wise to [what soundtracks were] and didn’t care about them anymore, and over the past handful of years, films have started using music in a really meaningful way. There have been songs specifically created for films, and rolled out and marketed in the right way, and used in the advertising around the release of the pictures.”
Because each moments has routine music pattern, it has become more difficult to stimulate audiences. According to Marginal utility, your stimulation by a good soundtrack routines will be reduced more, and your evaluation will be changed by great – also can – good but I knew it should be like that. Some songs are overused in Movies and TV, like Gimme Shelter by The Rolling Stones, is heard in Hawaii Five-O, Flight, Covert Affairs, Big Love, Dexter, Layer Cake, etc.
Therefore, how to create a good OST?
Here are some advises:
- Not every movie deserves a blockbuster soundtrack, so choose wisely. “It’s not a given that you can do this on every movie — the movie itself has to be the right vehicle for a soundtrack to be compelling,” says Knobloch. Movie is poorly received, but the examples of original soundtracks becoming popular abound. A comedy film Wayne’s World (1992) is a lackluster film, but its soundtracks are all the rage, also make Queen’s Bohemian Rhapsody, which was released in 1975, take the chart again.
- Pair classic scene with classic music. For example the Pulp Fiction. This film has no special original soundtrack, Quentin all use ready-made rock, waves, soul and pop music. Mixing 60’s underground pop and classic folk songs, formed a kind of strange but cool style that the younger generation are crazy about.
- Make it “meaningful.” Knobloch professes, because studios are doing a better job at locating these powerful moments and delivering genuine musical impact on the viewer. That’s why the emotional closing of Furious 7, featuring “See You Again,” has resonated so strongly. “We’re finding that what is working for us are movies where part of people’s experience is walking out, and parts of their brains are lit up, and they want the music from it in order to relive their experience of that movie over and over again,” he says.
- Make sure the right artists have signed on. Knobloch says, “We have to be very careful to go with artists that make sense for the movie. People who were loyal to the franchise would reject songs if there were artists on them that didn’t feel like they belonged in a Fast & Furious movie.” If a song is still stay in many people playlists, but also difficult for someone to link the movie and the song. Behind this phenomenon, it is the forced to bundle music and film together. The theme song should be considered, not only a few words of overlap, but also a match on the theme in music and film. If company only found a famous song for someone to cover, or big-named singer to sing an irrelevant song, it may be suspected of advertising movie by celebrities without considering the music.
Because the heat of music marketing, a lot of film and television companies have learned to use music to promote. But, a lot of songs is attached to the film, when the film left theaters, they are difficult to live individually. After the movie life cycle, few theme songs can stay on list. The reasons for this situation, is that the film music promotion mainly depend on marketing team. Through the film publicity channels, it is difficult to really keep listeners. And even though the song was first released in streaming music platform, if the song completely dependent on the film, it is also difficult to maintain vitality. Finally it is just a famous singer ever send a single.
In the process of music creation in the future, movie producers and music producer would discuss together to create a song, which will have particularly big help in the life cycle of spreading film.
Thus, the ideal state is the combination of movie and music industry, both fulfilled the basic values. After all, there might be a bright future for cooperation.
- Bailey, J. (2013). The 20 Most Overused Songs in Movies and TV. Retrieved November 13, 2016, from http://flavorwire.com/418541/the-20-most-overused-songs-in-movies-and-tv
- Borah, A., & Tellis, G. J. (2016). Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?.Journal of Marketing Research, 53(2), 143-160.
- Chiarini, B., & Marzano, E. (2006). Market consumption and hidden consumption. A test for substitutability. Applied Economics, 38(6), 707-716.
- Lipshutz, J. (n.d.). Why Are Soundtracks Suddenly Back? Because They’re Better Than Ever. Retrieved November 13, 2016, from http://www.billboard.com/articles/columns/pop-shop/6538822/soundtracks-revival-furious-7-analysis
- Reay, P. (2004). Music in film: soundtracks and synergy (Vol. 21). Wallflower Press.